在全球化的进程中，一面是文化与科技的交融，一面是产业竞争的加速，为了提升行业的生存空间，现代设计以他独有的个性魅力注入了行业文化的空间里。可是在这样一个国际化交融，设计泛滥的潮流中，追寻真正的差异性和独特性并不是一件容易的事。带着这样的问题我们去找寻设计行业的领军人物，发现他们能在雷同化和趋势化的设计中扶摇直上，这与他们独特的设计理念有着密切的关联，除了个人修养，文化环境的影响，其独特的思维方式是他们设计作品个性化的重要形成原因之一。在他们的设计理念和作品中充满了对同时代大众化设计现象的批判性和逆向性的表现，而这种逆向的创意的表现，正是逆向思维的主要特征。因此我就以逆向思维为研究方法去尝试对包装设计进行新的思考。

包装设计在设计全球化发展的趋势中同样逃脱不了雷同化、大众化、模仿化的弊端。在包装的设计和教育中似乎也很难摆脱这些固有的形式和概念。如何以全新的眼光和思维去进行我们的包装的设计和教育呢？我想只有突破我们对传统包装设计的认识，打破对已知的包装的认知形式，才可以用更有效的思维形式去创作去设计。

逆向思维是创意思维的一种，他的尖锐性、针对性让人感觉更具有冲击力和影响力。因此本文先从前沿的设计动态中探视了逆向思维的先导性，得出从艺术的发展中看，逆向思维创作是在批判中发展又在发展中回顾的过程。因此对包装设计的研究也以此方式进行。

首先从已知的对包装对象的认知中去突破经验的模式，让包装对象雏形化，包装对象不再以经验认知模式和包装的视觉元素对号入座，视觉元素在雏形化的包装对象和包装功能中以跨界形式寻找他们之间的交集点，去获得思维的更大的释放空间。其次以包装设计的根本目的为出发点，围绕着包装的功能去探索，包装中各个元素在功能发展中的变量。在逆向思维的作用下，将包装的视觉元素囊括到商品包装的功能中去探索他们的变量，及逆向思维的跨界表现。如结构造型元素在功能的演化中不断寻找着自己的变量：包装材料也开始探寻生态化的机能，和包装结构一起结合设计，追寻更人性化、情感化的结构，使包装适应新的社会需求和人类需求。

In the process of globalization, one side is a blend of culture and technology, one side is the acceleration of industrial competitiveness, in order to enhance the industry's living space, modern design with his unique personality charm into the space of the culture of the industry. But in such an international blend of design flood tide of pursuit of the real differences and uniqueness is not an easy task. With this problem to find the leader of the design industry, found that they could skyrocket in the identical design and trends, which is closely associated with their unique design concept, in addition to the personal integrity and the cultural environment, the unique way of thinking is important to form one of the reasons for their designs personalized. Full in their design ideas and works of criticism and reverse the performance of the contemporary popularization of design phenomenon, this reverse creative expression, it is the main features of reverse thinking. So I reverse thinking research methods to try new thinking on packaging design.Packaging design in the design of the development of globalization trends in the same can not escape the same, popular, imitation of the drawbacks. Packaging design and education, it's hard to get rid of these inherent form and concept. New vision and thinking to the design of our packaging and education? I think only the breakthrough in our understanding of the traditional packaging design, breaking the packaging of the known form of cognition, can use more effective forms of thinking to create the design.Reverse thinking is a kind of creative thinking, his sharp, targeted people feel more impact and influence. This paper begins with cutting-edge design of dynamic visited the pilot of the reverse thinking, derived from the development of the art seen in reverse is in critical thinking, creative development in the development review process. Packaging design in this way.From known cognitive wrapper object to break the pattern of experience, the packaging object prototype, packaging object is no longer to experience cognitive models and visual elements of packaging condemnation, the visual elements in the prototype of the wrapper object and packaging function in cross-border mode to find the intersection points between them, thinking to get a larger free up space. Followed by the fundamental purpose of the packaging design as a starting point, around the packaging function to explore the various elements of the packaging of the variables in the functional development. The role of reverse thinking, will include the packaging of the visual elements of packaging function to explore the cross-border performance of their variables, and the reverse thinking. Constantly looking for structural modeling elements in the functional evolution of the variables: the packaging material also began to explore the ecological function, design and packaging structure, in search of a more humane, emotional structure, the packaging to adapt to new social needs and human needs.