宗祠文化源远流长，它不仅是中国儒家思想的精华，更是中国优良传统文化的宝贵财富，为中国特色社会主义文明的发展提供了坚实的支撑。笔者所属陇西李氏家族分支中广东省粤西化州上院李氏家族一支，化州上院李氏宗祠是“上院李氏”家族的总祠堂。 本研究以化州上院李氏宗祠为例，研究宗祠文化中汉字字体的创意设计魅力。运用文献分析法、实地考察法、问卷调查法和案例研究法等研究方法，研究上院李氏家族发展史和宗祠的修建背景，引入字体设计和品牌设计的相关理论和概念，从宗祠的建祠历史、建筑风格与建筑构件等三个方面，精确剖析和提取出有效的视觉符号元素，在保持字体识别性的情况下，对字体的字形、笔画和结构等融入特征元素，进行创意字体设计实践，探索宗祠文化在字体设计中的创意表达形式。本研究打造传统与现代相结合的宗祠文化品牌——“上院李氏”，运用创意字体设计手法，提取宗祠建筑视觉符号和传统文化元素，对上院李氏宗祠的标志、标准字以及标题字进行设计，延展字体海报设计等，设计一套完整的品牌视觉识别系统，并进行线下的祭祀、展览与会议等活动的应用与延展。

Ancestral hall culture has a long history. It is not only the essence of Chinese Confucianism, but also the precious wealth of Chinese fine traditional culture, which provides a solid support for the development of socialist civilization with Chinese characteristics. The author belongs to the Lee Clan of Huazhou Upper House in Guangdong Province, a branch of the Longxi Lee Clan. The Ancestral hall of the Li Clan of Huazhou Upper House is the main ancestral hall of “ the Lee Clan of Upper House”. This study takes the Li Ancestral Hall of Huazhou Upper House as an example to study the creative design charm of Chinese characters font in ancestral hall culture. Through literature analysis, field investigation, questionnaire survey and case study, the development history of the Lee Clan of the Upper House and the building background of the ancestral hall were studied. Relevant theories and concepts of font design and brand design were introduced, and effective visual symbol elements were accurately analyzed and extracted from the three aspects of the building history, architectural style and architectural components of the ancestral hall. Under the condition of maintaining font recognition, characteristic elements were incorporated into font font, stroke and structure to carry out creative font design practice, and explore the creative expression of ancestral temple culture in font design. This study creates a cultural brand of ancestral hall that combines tradition and modernity -- “ The Lee Clan of the Upper House". It uses creative font design techniques to design the logo, standard characters and inscription of the Lee Clan ancestral hall of the Upper house, and extracts visual symbol elements as auxiliary graphic design to design a complete set of brand visual identity system. And the application and extension of offline activities such as sacrifice, exhibition and conference.