摘    要

作为陈设设计这个新兴的设计行业，虽然在室内陈设设计的发展已经趋向成熟，但其理论的基础还是主要来源于设计的实践及经验总结，而在公共空间陈设方面却还是存在空白点，尤其是商业公共空间的陈设在国内还未被人们重视，许多案例对于主题的呈现及对空间环境的有效利用还是可以有改善之处，因此，通过对不同地方案例的分析，从而发现不足之处，为国内商业公共空间陈设的研究提供理论依据。

ABSTRACT

Display design is still a new industry. Although interior display design is getting mature, its theoretical basis is mainly from design practice and hands-on experience. Moreover, there is still blank in theory for display design of public place. In particular, display design in commercial space is still not widely recognized in China. In many cases, there is still room for improvement as for how to present the design topic and how to effectively utilize a given space. In this thesis, cases in different regions are analyzed and defects are identified, in order to provide a theoretical basis for the research of display design in public space in China.

Commercial space is set aside for two purposes, namely business and the public. While retaining its business nature, display design in commercial space shall conform to the aesthetic standard of the public as it aims to promote to the public. By combining these two elements, we can use artistic methods to reveal both the commercial and cultural contexts of the display. Comparing Guangzhou with Hong Kong as an example, this thesis analyzes the current conditions of display design in commercial space and aims to clarify the correlation between culture and the display. Guangzhou has strong identity in the South China culture while Hong Kong is a fusion of Eastern and Western cultures. Nevertheless, the two cities share the same root – Chinese traditional culture, especially the folk culture. By combining the “folk culture” and the “elegant culture”, the “presentation” and “connotation” of the design, local and international elements, eastern philosophies and western designs, we can turn the presentation of a design into a concept, which would help summarize the theoretical basis for the display design in commercial space.