从2011年《中国儿童发展纲要（2011-2020年）》的实施，到2015年二孩政策的全面实施，以及近年来医疗改革的进一步深化，国家对儿童的健康安全问题越来越重视，推动了药企与研究所对儿童专用药品的研究。同时，药企厂商和消费者对儿童药品的包装和使用也越发重视。此外，处于信息过量化时代的人们倾向于简洁方便的包装，希望包装能有更多的附加功能与价值来解决他们遇到的问题。儿童药品包装不仅需要降低家长在购买和操作时的使用成本，也需要帮助儿童缓解对吃药的抗拒心理和厌恶感受。因此，儿童药品包装作为一种特殊的产品，需要药企和设计师注入极大的人文关怀和设计理念，以此促进药品包装行业的发展。 目前，我国的儿童药品包装设计在一定程度上考虑到了不同家长群体的使用需求和不同儿童群体的心理需求，但缺乏对儿童患病后家长和儿童的行为特征进行研究与分析。本文从研究用户使用儿童药品包装时的行为特征为出发点，依托儿童发展心理学，分析现存儿童药品包装中的主要问题，从家长与儿童双方的角度对儿童药品包装进行人性化的设计，通过重新构建儿童药品包装的结构、色彩、开启方式和互动方式等方面的内容，多方面多角度阐释了儿童药品包装在儿童药品使用过程中的重要性。儿童药品包装既能帮助儿童恢复健康，又能帮助家长和儿童解决儿童用药所遇到的问题，给予家长和儿童一定的人文关怀，充分体现儿童药品包装设计的重要意义。

From the implementation of China's children's development program (2011-2020) in 2011 to the full implementation of the two child policy in 2015, as well as the further deepening of medical reform in recent years, the state has paid more and more attention to children's health and safety issues, promoting the research of children's specific drugs by pharmaceutical enterprises and research institutes. At the same time, pharmaceutical manufacturers and consumers pay more and more attention to the packaging and use of children's drugs. In addition, people in the era of information over quantification tend to simple and convenient packaging, hoping that packaging can have more additional functions and values to solve the problems they encounter. Children's drug packaging not only needs to reduce the use cost of parents in purchasing and operating, but also needs to help children alleviate their resistance and aversion to taking drugs. Therefore, as a special product, children's drug packaging needs great humanistic care and design concept from pharmaceutical companies and designers to promote the development of drug packaging industry. At present, to some extent, the use needs of different parents and psychological needs of different children are taken into account in the design of children's drug packaging in China, but there is a lack of research and Analysis on the behavior characteristics of parents and children after their illness. Based on the study of the behavior characteristics of children's drug packaging, this paper analyzes the main problems in the existing children's drug packaging based on children's development psychology, designs the children's drug packaging from the perspective of both parents and children, and constructs the structure, color, opening mode and interaction mode of children's drug packaging The importance of children's drug packaging in the process of children's drug use was explained from many aspects. Children's drug packaging can not only help children to recover health, but also help parents and children to solve the problems encountered in children's drug use, give parents and children some humanistic care, fully reflect the importance of children's drug packaging design.