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题名:

 用户参与视角下在线协同设计工作坊流程及工具研究    

姓名:

 王玫琳    

学号:

 202030601222    

论文语种:

 chi    

培养层次:

 硕士    

培养单位:

 广州美术学院    

院系:

 工业设计学院    

专业:

 艺术设计    

导师1姓名:

 丁熊    

论文答辩日期:

 2023-06-10    

外文题名:

 Research on Online Co-design Workshop Process and Tools from the Perspective of User Participation    

论文摘要:
在设计驱动型创新以及数字化时代背景下,用户在企业产品设计和开发过程中的话语权越来越大,企业也越发重视用户参与到产品的设计及开发过程所产生的重要价值,同时因为技术发展及疫情带来的机遇,用户以线上的方式参与企业的协同设计工作坊逐渐成为趋势。 以在线协同设计工作坊举办方式的可能性作为探讨方向,并尝试为非设计专业的用户营造良好的在线协同设计工作坊体验,从而实现用户与企业持续性的价值共创。通过梳理协同设计以及顾客融入理论的相关文献,结合两者的共性特征,利用在线的关键优势,构建了理想状态下在线协同设计工作坊用户参与的基本模型(吸引、甄别、转化)。 以亚面公司的“新工作方式”项目作为实践载体,运用八角行为分析法对在线协同设计工作坊不同阶段进行问题拆解与分析,通过发挥驱动力的作用对工作坊过程中涉及的工具进行优化,为用户参与协同设计共创工作坊的方式提供新的思路和解决策略。通过设计实践以及原型测试进行验证,顾客融入理论视角下的在线协同设计工作坊,可以触发用户的参与动机,充分考虑并提升用户的体验感和投入度,加深用户对产品和服务的了解,加强企业与用户的链接和互动。
外文摘要:
In the context of design-driven innovation and the digital era, users have more and more say in the process of enterprise product design and development, enterprises pay more and more attention to the important value brought by users' participation in product design and development. At the same time, because of the development of technology and the opportunities brought by the epidemic, and it has become a trend for users to participate in enterprise Co-design workshops by online means. Taking the possibility of holding online collaborative design workshop as the discussion direction, and attempts to create a good online Co-design workshop experience for non-design professional users, so as to achieve sustainable value co-creation between users and enterprises. By combing the related literature of Co-design and customer engagement theory, combining their common characteristics and utilizing the key advantages of online, the basic model of user participation in online Co-design workshop under ideal condition is constructed ( Attract、Identify、Convert). Using the "New Way of Working" project at Asian Chimian Company as the carrier of practice. According to the Octalysis, dismantle and analyze the problems of different stages of online collaborative design workshop, optimize the tools involved in the process of workshop by exerting the role of driving force, and provide new ideas and solutions for users to participate in Co-design workshops. Verification through design practice and prototype testing, discussing the online collaborative design workshop from the perspective of customer integration theory can trigger the user's motivation to participate, and fully consider and enhance the user 's sense of experience and input, deepen the user' s understanding of products and services, and strengthen the connection and interaction between enterprises and users.
分类号:

 J    

公开日期:

 2023-09-04    

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