互联网时代的当下，虚拟与现实的界限越来越模糊，时尚文化作为时代更迭的符号，数字化转型已是大势所趋。虚拟服装早在2019年就在国外掀起热潮，受疫情的影响和元宇宙生态的快速发展，时尚品牌积极主动地在数字领域布局，并出现商业化的数字品牌与数字服装平台。2022年是虚拟服装在国内迅速发展的一年，借力小红书数字平台的推广和时尚博主的分享传播，虚拟时装逐渐走进大众视野，产生了极高的流量和话题讨论度；加上元宇宙概念的爆火与数字藏品的赋能，使得越来越多的数字创作者投入其中。虚拟服装以环保、高效和创作自由等优势被拥簇者推行。然而，由于科技的局限，虚拟时装的发展尚不成熟，如使用场景的缺失、呈现效果欠佳等，被部分人群质疑；随着新鲜度的下降，虚拟服装出现了疲软的现状。 基于以上发展背景，本论文的创新点和学术价值在于以创作者的视角，通过对虚拟服装的创作实践和商业活动实践，佐证和归纳虚拟服装的意义与价值、以及应用的领域与发展潜力的理论研究，为虚拟时尚的发展提供基于实践的、系统的理论总结和商业洞见。 本文在绪论中主要阐述了虚拟服装的发展背景、研究的目的与意义，以及梳理了国内外对虚拟时尚相关的理论研究；同时介绍了本文的研究方法与创新点。第一章对虚拟服装的定义和分类进行了归纳总结，并梳理了国内外虚拟服装的发展历史，重点考察了虚拟服装在国内近两年的发展现状：2022年初的逐渐蹿红和2022后半年的快速退潮。第二章和第三章是本文的主体部分，通过对时尚行业、创作者、顾客三个角度的研究调查，梳理出对虚拟服装的不同看法和其产生的影响，归纳出虚拟服装的价值：环保价值、数字美学价值和社交价值，同时指出了虚拟服装的局限；并基于以上研究，同时结合现有商业模式，对虚拟服装的应用途径进行了进一步的归纳与展望：虚拟服装的商业价值渗透和形塑了时尚产业的发展，数字化时尚和新世代消费群体密不可分。第四章中，笔者通过对虚拟服装的商业实践，介绍虚拟服装的创作过程和数字时尚品牌的运营，进一步验证虚拟服装的价值。结论是对虚拟服装的发展展望，时尚数字化是未来的创新源泉。 通过以上研究和实践过程，本论文得出以下结论：目前，虚拟服装仍处在初级发展形态，商业价值没有得到充分发挥。尽管3D技术已相对成熟，但由于缺乏教育人才和技术精确度，未能在企业生产中发挥辅助价值；尽管已出现较成功的商业模式，但缺乏基于互联网科技的使用环境，受众十分局限。尽管如此，时尚行业数字化的时代潮流不可逆转，虚拟服装的优势已初绽光芒。经过笔者长达两年的商业实践，已充分证明了虚拟服装的存在意义和商业潜力，并相信虚拟服装将在未来发挥不可估量的价值。

With the advent of the digital era, the boundary between virtual network and reality is becoming more and more blurred. As the epitome of the evolution of the times, fashion is bound to become digital. As early as 2019, virtual clothing started a boom abroad. Influenced by the epidemic situation and the rapid development of the meta universe ecology, fashion brands took the initiative to layout in the digital field, and commercial digital brands and digital clothing platforms emerged. 2022 is a year of rapid development of virtual clothing in China. With the promotion of Xiaohongshu digital platform and the sharing and dissemination of fashion bloggers, virtual fashion has gradually come into the public's view, generating high traffic and topic discussion; With the explosion of the concept of the meta universe and the empowerment of digital collections, more and more digital creators are involved. Virtual clothing has been promoted by clusters with the advantages of environmental protection, high efficiency and freedom of creation. However, due to the limitations of science and technology, the development of virtual fashion is not yet mature, such as the lack of use scenes, poor presentation effect, etc., which is questioned by some people; With the decline of freshness, virtual clothing has become weak. Therefore, the research on the development of virtual clothing is of great significance and influence. Based on the above development background, the innovation and academic value of this paper lies in the theoretical research on the significance and value of virtual clothing, as well as the application fields and development potential, through the creative practice and commercial activity practice of virtual clothing from the perspective of the creator, to provide practice-based and systematic theoretical summary and business insights for the development of virtual fashion. In the introduction, this paper mainly expounds the development background, research purpose and significance of virtual fashion, and combs the theoretical research related to virtual fashion at home and abroad; At the same time, it introduces the research methods and innovations of this paper. The first chapter summarizes the definition and classification of virtual clothing, combs the development history of virtual clothing at home and abroad, and focuses on the development status of virtual clothing in China in the past two years: the gradual rise in popularity at the beginning of 2022 and the rapid decline in the second half of 2022. The second and third chapters are the main parts of this paper. Through the research and investigation of the fashion industry, creators and customers, the author combs out different views on virtual clothing and their impact, and sums up the value of virtual clothing: environmental protection value, digital aesthetic value and social value, and points out the limitations of virtual clothing; Based on the above research, combined with the existing business model, the application approaches of virtual clothing are further summarized and prospected: the commercial value of virtual clothing penetrates and shapes the development of the fashion industry, and digital fashion is inseparable from the new generation of consumer groups. In the fourth chapter, the author introduces the creation process of virtual clothing and the operation of digital fashion brands through the commercial practice of virtual clothing, and further verifies the value of virtual clothing. The conclusion is the development prospect of virtual clothing. Fashion digitalization is the source of innovation in the future. Through the above research and practice, this paper draws the following conclusions: At present, virtual clothing is still in the primary development form, and its commercial value has not been fully developed. Although 3D technology has been relatively mature, it has failed to play an auxiliary role in enterprise production due to lack of educational talents and technical accuracy; Although there have been relatively successful business models, the audience is very limited due to the lack of use environment based on Internet technology. Nevertheless, the trend of digital fashion industry is irreversible, and the advantages of virtual clothing have begun to shine. After two years of commercial practice, the author has fully proved the existence significance and commercial potential of virtual clothing, and believes that virtual clothing will play an invaluable role in the future.