摘  要

几千年来，中国民众在自己的社会生活环境中，形成了自己的思想观念和思维方式。这些思想既是中国民间传统文化的根源，同时又体现了民间文化历史的继承性，以及广大民众参与文化创造的集体意识。民间艺术作为民间文化观念的物化形式，反映了民间的审美情感，体现了民众的审美追寻，审美趣味和审美准则。它是我们民族文化的一个重要组成部分，是人民淳风之美的结晶，同时又是一切艺术的基础。不论是历史上的宫廷艺术、文人士大夫艺术、宗教艺术、还是现代设计艺术，它们的发展都离不开这个根源和基础，[1]正如鲁迅先生所言：“有地方特色的，倒容易成为世界的，即为别国所注意。”[2]

本文以国家级非物质文化遗产——广绣为研究对象，旨在从这一民间艺术的美学特征切入，探讨符合地域文化表现力的民族艺术审美观以及设计传承实践方式。

首先，论文简述了中国四大名绣的地位，研究了四大名绣之“广绣”的历史渊源，发展状况，以及在特定背景下所形成的极具岭南韵味的特色，既：“源于自然和谐美”的创作观，以及“清秀精美”的表现技艺。

其次，分析了广绣与岭南自然环境、地域环境以及生活方式之间的关系，进而探寻了广绣的文化形态及其审美内涵；

通过探寻广绣的文化形态及审美内涵，最后提出“地域特色文化与本土设计相结合”的设计思路，力图把握“和谐清秀”的设计基调，将广绣的图形图案、色彩语言以及表现韵味，运用在岭南地域品牌的塑造之中。研究过程，赏析了运用刺绣语言进行设计的典型案例，同时亲身实践了“将广绣的特色语言运用到本土设计中”的社会任务。作者希望通过本课题的研究，为如何借鉴传统语言，如何将民间特色引入本土设计之中，提供具有价值的意见。

Abstract

For thousands of years, Chinese has formed the ideas and the ways of thinking with the influence of the society and culture. These thoughts have become both the basis and the inheritance of the Chinese folk culture as well as the collective consciousness and the innovation of the people. As a physical form of the concept of the fork culture, folk art reflects people’s sense of appreciation, art pursuit, aesthetic favor and principle. It’s not only an indispensable part of the national culture, but also the collection of pure folk customs and the foundation of almost all kinds of art, such as palace art, literature art and modern designing art. Just as Lu Xun, a household a writer in China, once remarked, “The place featured regional culture will be apt to appreciate for the world, and namely, it will draw more attention from other countries.”

In this paper, Guangzhou embroidery, one of the famous national intangible cultural heritages, is taken as the research object. Beginning with the aesthetic of the folk art, deep discussion is also made on the national art criteria accordingly to the regional culture, and a proper inheritance and practice are proposed.

Initially, a brief introduction of the reputation of the Chinese Four Great embroidery is given. Then further information of Guangzhou embroidery is introduced on history, development and particularly formed the characteristics of Lingnan which enjoys the nature and harmony in creation and the technique with delicate and pretty styles. Secondly, following the analysis of the Guangzhou embroidery and Lingnan natural environment as well as the relationship between the environment and life style, the author will explore the culture type and related aesthetical meaning on it. At the end of this paper, the thought of combining regional culture and local features and the basic style of harmony and delicate, along with the Guangzhou embroidery images, color language and performance favor, all these are involved to form the Lingnan regional band.

During this research process, the author appreciates the typical application of embroidery language on design. Successfully, the author test to apply the Guangzhou embroidery language to local design at the same time. My proposal of this paper is to dispose some valuable suggestions to learn traditional words and introduce the folk features to local design.