近些年，随着国家政策的支持与鼓励，传统文化的复兴成为了社会市场与文化创作的一大热潮，传统文化与现代潮流的接轨促使了大众对于逐渐淡化的本土文化产生了前所未有的热爱与关注。中国传统五色观，作为传统文化中的一隅，阴阳五行的重要组成部分，它深刻的影响了中华民族的择色观与用色观。然而，由于历史的原因，中国传统五色观在近代被外来的西方色彩学所冲击，从此消沉下去。直至现代，大众对于中国传统五色观的认知渐渐模糊，五色观与现代设计的结合，其内部的科学与系统性被人们所忽视，造成了文化本源的流失。 基于上述现象，文章就此追根溯源，通过文献研究、实地调研、案例分析、实践设计检验四种方式对课题进行分析研究，探索课题的可行性与研究价值。从五色观文化脉络入手，通过对五色观源流、五行学说、五色系统理论、阴阳相生相克系统规律的知识梳理，提出了基于五色观物源、五行五色循环规则与五色观衍生寓意的融合方法，并有效结合现代文化海报进行分析研究，对五色观色彩元素在现代文化海报设计中的构建方式进行了研究性实践。 文章首先就五色的由来进行解释，循序渐进讨论从五色到五色系统的演化过程，并就五行学说中的五行循环相生相克与五色之间的关系进行分析，以此挖掘中国色彩观念寓意的根源。其次就五色观与现代文化海报设计的结合进行例证分析，找寻海报设计中五色观的展现规律，优势与局限，打开五色观文化海报设计的突破口。再次，总结五色观在现代文化海报设计中的价值与启示进行归纳总结，并提出五行循环带来的色彩搭配方法以及与图形结合产生的理解方法，最后进行实践，论证其合理性。 笔者通过课题的研究，意在将消弭下去的中国传统五色观文化中存在的艺术美学重新展现在大众视野之中，结合海报设计实践，从传承与宣扬中国色彩文化，回归本土化设计语言方面验证了五色观美学文化的审美思想和存在价值，这对民族文化走出国门，留有“中国意蕴”的发展具有长效的启发作用。

In recent years, with the support and encouragement of national policies, the revival of traditional culture has become a major upsurge in the social market and cultural creation. The integration of traditional culture with modern trends has prompted the public to have unprecedented love and concern for the gradually diluted local culture. As a corner of traditional culture and an important part of yin, yang and five elements, the Chinese traditional five color concept, which has lasted for two thousand years with the Chinese feudal system, is one of the important weapons to regulate human behavior and govern the country. It has deeply influenced the Chinese nation's color selection and color use. However, due to historical reasons, the Chinese traditional five color concept was impacted by foreign western color studies in modern times, and has been depressed ever since. Until modern times, the public's understanding of the Chinese traditional five color concept has gradually become vague. Under the pace of traditional rejuvenation, the combination of the five color concept and modern design has been ignored by people, resulting in the loss of cultural origin. Based on the above phenomena, the article traces back to the source and analyzes the subject through literature research, field research, case analysis and practical design test to explore the feasibility and research value of the subject. Starting from the cultural context of the five color concept, by combing the knowledge of the origin of the five color concept, the five elements theory, the five color system theory, and the systematic law of yin and yang, this paper puts forward a fusion method based on the source of the five color concept, the five elements and five color cycle rules, and the derived implication of the five color concept, and effectively combines the modern cultural posters for analysis and research, and carries out innovative practice on the construction of the color elements of the five color concept in the design of modern cultural posters. The article first explains the origin of the five colors, discusses the evolution process from the five colors to the five color system step by step, and analyzes the relationship between the five elements circulation and the five colors in the five element theory, so as to tap the root of the Chinese color concept. Secondly, the combination of five color concept and modern cultural poster design is exemplified and analyzed to find the display rules, advantages and limitations of five color concept in poster design, and open the innovation breakthrough of five color concept cultural poster design. Thirdly, summarize the innovative value and inspiration of the five color concept in modern cultural poster design, and put forward the innovative combination method of the five elements circulation rule and the five color concept. Finally, carry out practice to verify the rationality of innovation. Through the research of the subject, the author intends to re show the art aesthetics existing in the eliminated traditional Chinese five color view culture in the public's view. Combining the poster design practice, the author has verified the aesthetic ideology and existence value of the five color view aesthetic culture from the aspects of inheriting and promoting Chinese color culture and returning to the local design language, which has a far-reaching significance for the development of national culture to go abroad and leave "Chinese meaning".