汽车行业高速发展朝着电动化、网联化、智能化、共享化等方向发展，与多领域通力合作将信息集合、打破与重构提供新服务，汽车不仅仅是车更像是移动的智能空间。在此背景下，商用车依托平台化、无人驾驶等软硬件技术的升级，服务于城市与用户的生活方式需求，提供更多个性化移动服务，形成了新的商业模式。备受市场青睐的快闪店也得益于此形式变得更加丰富，市场上出现了越来越多的移动快闪店。移动服务场景潜力无限，各车企都在加大投入力求在竞争激烈的商业环境中脱颖而出，而CMF（指色彩、材质与表面加工工艺）设计作为创新的设计方法为汽车带来更多的市场竞争力，因具有出色的商业价值受到行业的青睐与重视。因此，为把握住汽车移动快闪店服务趋势获取市场成功，如何制定具有战略意义的CMF设计策略，在CMF设计策略指导下通过CMF设计为有快闪需求的平台化商用车、品牌、或个人打造设计观感与体验出色的移动快闪店，成为平台化商用车的设计领域的重要研究课题。 本文首先采用了文献研究方法，分别研究了平台化商用车、移动快闪店与CMF设计，梳理了三者的内容与关系。结合案例分析法与其他关键信息根据业内经验提出了商用车的CMF设计内容、流程与方法。借助CMF设计的CMFPSE理论以广汽平台化商用车MAGICBOX DEMO1车型为例，提出了平台化商用车的CMF设计策略（采用通用化原则）。快闪品牌方以喜茶为例，通过剖析喜茶品牌概况及其设计调性等，提出喜茶移动快闪店CMF设计策略（采用个性化原则）。重点研究了移动快闪场景中首先吸引用户注意力的汽车外饰CMF设计，提取汽车外饰感性意象词语，再通过调查问卷与用户访谈等方法，调研喜茶用户的生活形式、以及用户对喜茶就草莓为主元素开展移动快闪店的色彩意象以及材质意象偏好，为设计实践做准备。最后在平台化商用车的CMF设计策略与品牌移动快闪店CMF设计策略（两者通过预先设定和个案协调达成和谐统一）的指导下，完成了本次移动快闪店侧重于外饰CMF设计的实践。 设计实践的项目来源为广汽MAGICBOX DEMO 1的内外饰CMF再设计，侧重于外饰CMF设计。喜茶快闪为虚拟项目，主要用于本文研究与设计实践的呈现。本文借助相关理论支持与结合CMF设计策略，完成了喜茶草莓音乐节移动快闪店的相关外饰CMF设计实践，包括,概念意象版、概念方案设计、概念模型建模渲染以及模型制作。本研究为有打造移动快闪店需求的平台化商用车、品牌与个人提供了理论和设计实践，具有一定的参考意义价值。

The rapid development of the automotive industry is moving in the direction of electrification, networking, intelligence, sharing, etc. Cooperating with multiple fields to gather, break and reconfigure information to provide new services, the car is not only a car but also a mobile intelligent space.In this context, commercial vehicles have formed a new business model by relying on platformization, driverless and other software and hardware technology upgrades to serve the lifestyle needs of cities and users and provide more personalized mobile services. The popular pop-up stores have also benefited from this form to become richer, with more and more mobile pop-up stores appearing in the market.The potential of mobile service scenarios is unlimited, and car companies are investing more to stand out in the competitive business environment.CMF (Color, Material and Finish) design is favored and valued by the industry for its excellent commercial value as an innovative design approach to bring more competitiveness to the market for automobiles.Therefore, in order to grasp the trend of automotive mobile pop-up store service and obtain market success, how to develop a strategic CMF design strategy and create a mobile pop-up store with excellent design perception and experience for platform commercial vehicles, brands, or individuals with pop-up demand through CMF design under the guidance of CMF design strategy has become an important research topic in the design field of platform commercial vehicles. This paper first adopts a literature research method to study platform-based commercial vehicles, mobile pop-up stores and CMF design respectively, and sorts out the content and relationship between the three.The CMF design content, process and method for commercial vehicles are proposed based on the industry experience by combining the case study method with other key information. With the CMFPSE theory of CMF design, the CMF design strategy for platform commercial vehicles (using the generalization principle) is proposed with the example of MAGICBOX DEMO1, a platform commercial vehicle of GAC.The pop-up brand side took HEYTEA as an example, and proposed a CMF design strategy for the HEYTEA mobile pop-up store (using the principle of personalization) by analyzing the brand profile of HEYTEA and its design tone, etc.The study focused on the CMF design of the exterior of the car that first attracted users' attention in the mobile pop-up scene, extracted the words of perceptual imagery of the exterior of the car, and then researched the life style of HEYTEA users and their preference for color imagery and material imagery of HEYTEA's mobile pop-up store with strawberry as the main element through questionnaires and user interviews to prepare for the design practice.Finally, under the guidance of CMF design strategy for platform commercial vehicles and CMF design strategy for branded mobile pop-up stores (both of which were harmonized through pre-setting and case coordination), the practice of CMF design for mobile pop-up stores focusing on exterior decoration was completed. The project source of the design practice is the interior and exterior CMF redesign of GAC MAGICBOX DEMO 1, focusing on the exterior CMF design.HEYTEA pop-up is a virtual project, mainly used for the presentation of this paper's research and design practice.In this paper, with the support of relevant theories and combined with CMF design strategies, we have completed the CMF design practice for the exterior decoration of the mobile pop-up store of pop-up HEYTEA Strawberry Music Festival.Including, concept imagery version, concept scheme design, concept model modeling and rendering, and model production. This study provides theoretical and design practice for platform commercial vehicles, brands and individuals who have the need to create mobile pop-up stores, and has some reference significance value.