随着社会的不断发展，博物馆从最初的文物与考古研究场所逐渐拓展到集收藏、研究和公共教育为一体的文化展示平台，公众对与博物馆的展览需求也逐年增加，十八大以来，党中央高度重视文博工作发展，对博物馆事业指明了发展方向并提出了明确要求。多种新兴媒体技术开始被引入博物馆展览中，其中虚拟现实技术以其沉浸性与交互性而被广泛运用于博物馆展览中。 本研究旨在以广东省博物馆《焦点》绘画展览为原型，开发设计一款基于虚拟现实的博物馆绘画严肃游戏应用。本文对现有文献资料进行调研分析，分析虚拟现实技术在绘画展览领域的应用现状，发现当前运用虚拟现实技术的博物馆绘画展览应用仍存在不足与局限之处。同时，通过对现有绘画类严肃游戏案例对进行理论分析，提取梳理基虚拟现实技术的严肃游戏设计原则与设计方法，以此为基础开展游戏设计实践。游戏提取了广东省博物馆《焦点》展中外销画展品本身的物理与背后的历史文化信息，并以清代广州十三行为游戏背景。玩家将在游戏中扮演外销画买家、画家等角色，通过在游戏中进行交互探索，了解与学习外销画从制作、销售再到安装的全部流程，以此实现对于广州十三行外销文化的了解和学习。在制作流程中，本项目游戏以虚幻引擎作为开发平台，通过三维技术还原历史场景，结合视觉等多种感官交互体验、建立一套完整的广东十三行外销文化体验游戏。 本研究以虚拟现实为设计核心，结合严肃游戏“寓教于乐”的设计理念，从优化叙事、沉浸式体验及趣味性操作等方面出发，探索从设计调研到应用测试的一整套虚拟现实绘画展览应用设计开发流程，为绘画展览严肃游戏提供设计方法借鉴。通过设计开发一款操作便利、寓教于乐的绘画展品的虚拟现实严肃游戏应用。以沉浸式、趣味性的交互体验与历史叙述吸引公众参与，并在体验外销壁纸绘制与销售的过程中学习与感受广东十三行文化。以此方式提升广东十三行的社会认知度，传播“海上丝绸之路”的历史文化。

Since the 18th National Congress, the Party Central Committee has attached great importance to the development of cultural and museum work, indicating the direction of development and putting forward clear requirements for museums. Since the 18th National Congress, the Central Committee of the CPC has attached great importance to the development of cultural and museum work, and has set a clear direction for the development of museums. The aim of this study is to develop and design a serious game application based on virtual reality for museum painting, using the Guangdong Museum's Focus painting exhibition as a prototype. This paper analyses the existing literature, analyses the current situation of the application of virtual reality technology in the field of painting exhibitions, and finds that there are still shortcomings and limitations in the current application of virtual reality technology in museum painting exhibitions. At the same time, through the theoretical analysis of the existing serious game case pairs of painting, the principles and design methods of serious game design based on virtual reality technology are extracted and sorted out, and the game design practice is carried out on this basis. The game extracts the physical and cultural information behind the export paintings in the Guangdong Museum's Focus exhibition, and uses the 13 acts of Guangzhou in the Qing Dynasty as the background for the game. Players will take on the roles of buyers and painters of exported paintings, and through interactive exploration in the game, they will learn about the entire process of making, selling and installing exported paintings, thus realizing their understanding and learning about the exported culture of Guangzhou's thirteen houses. In the production process, the game is developed using the Unreal Engine as the development platform, restoring the historical scenes through 3D technology, combining visual and other sensory interactive experiences, and building a complete set of games to experience the export culture of the thirteen houses in Guangdong. This study takes virtual reality as the core of the design, combines the design concept of serious games "teaching and learning", and explores a set of virtual reality painting exhibition application design and development process from design research to application testing from the aspects of optimised narrative, immersive experience and fun operation, providing design methodologies for serious painting exhibition games. By designing and developing a virtual reality serious game application for painting exhibits that is easy to operate and entertaining to play with. The immersive and fun interactive experience and historical narrative will attract the public to participate and to learn and experience the culture of the Thirteen Houses of Guangdong in the process of experiencing the painting and sale of export wallpaper. In this way, the social awareness of the Thirteen Houses of Guangdong will be raised and the history and culture of the Maritime Silk Road will be disseminated.