随着信息科技的不断进步，信息传播的媒介也在不断快速的发展，从纸媒到电子媒介，如今，电子屏幕已经成为信息传播的主要方式，从2019年底新型冠状病毒在全球范围内不断蔓延以来，传统的通过纸媒传播的线下的传播方式更多的转向依托于互联网的电子媒介的线上传播方式，在此时代背景下，对于电子媒介的信息传达方式的研究就显得尤为重要。在新媒体时代，信息的呈现方式不再仅仅局限于纸媒中静态的表达，而是在电子屏幕中呈现出丰富生动的信息动态展现形式。一种融合了视觉传达设计、动画设计、数字艺术、心理学等多学科交叉的跨学科艺术门类——动态图形设计也应运而生。而在品牌信息传递、消费者进行物质消费与精神消费的过程中，情绪又起到至关重要的作用。在唐纳德·A·诺曼的《设计心理学—情感化设计》中就曾提到“设计的情感要素也许比实用要素更为关键”。故本文通过探索动态图形的运动形式与情绪的传递之间的关系，得出二者之间确有关联，并通过文献分析、案例研究、实验等方法对具体的关联性进行分析。使动态图形设计这一具有优势的信息传递方式可以更好的被使用，帮助信息更有效、更广泛的被传达。

With the continuous progress of information science and technology, the medium of information dissemination is also developing rapidly.From print media to electronic media, electronic screens have become the main way of information dissemination. Since the end of 2019, COVID-19 has been spreading all over the world. The traditional offline mode of communication through paper media has shifted more to the online mode of electronic media based on the Internet. In this era, the study of information transmission of electronic media is particularly important. In the new media era, the presentation of information is no longer limited to the static expression in the paper media, but presents an abundant motion form in the new media. Motion graphic design, an interdisciplinary art category integrating graphic design, animation design , digital art and psychology, has emerged. And in the process of brand information transmission, consumers' material consumption and spiritual consumption, emotion plays a crucial role. In Donald A. Norman's design psychology emotional design, it was mentioned that "the emotional elements of design may be more critical than the practical elements". Therefore, by exploring the relationship between the movement form of dynamic graphics and the transmission of emotion, this paper concludes that there is a correlation between the two, and analyzes the specific correlation through literature analysis, case study, experiment and other methods. So that the dynamic graphic design with the advantages of information transmission can be better used to help information be more effective and more widely transmitted.